Why embedded video meetings are your best move

You might already be convinced that embedded video calls are a must (at least, we’d like to think so). But, in case you need one more nudge in the right direction, there are several compelling reasons why an embedded meeting is superior to using an external platform:

• Increased accessibility: If a customer is eager to speak to someone on your team, the last thing you want is for that process to be clunky and cumbersome. If they need to click a random link, navigate to an entirely different site, or download software, you run the risk of losing them entirely. Embedding your branded video conferencing, on your website removes those barriers and allow you to meet customers, clients, and even patients right where they are – no hoop-jumping required.

• Improved customer experience: When 90% of respondents say that customer service is important to their choice of and loyalty to a brand, you can’t afford anything that’s lackluster or frustrating. Embedded video calls provide a much simpler and more efficient experience and set the right tone with anyone your company interacts with. Remember, You never get a second chance to make a first impression!

• Consistent branding: Ask yourself this: When your customers join a video call, do you want them to experience your brand? Or the brand of whatever video platform you’re using? You’ve worked hard on building an identity for your company and embedded video meetings can be customized to match your branding. Goodbye, jarring logos and competing color schemes. 

• Engaging interactions: There are a number of other ways you could interact with your customers – like live chat or even a phone call. But, since video conversations display audiovisual cues, studies show that they’re far more engaging and lead to richer interactions when compared with other methods.