Preferred Materials App Study
How Preferred Materials Reached 81% of Employees with a Communication Mobile App.
How Preferred Materials Reached 81% of Employees with a Communication Mobile App.
Preferred Materials Needed to Improve Employee Communication and Reduce HR Workload
Preferred Materials is a regional supplier of building materials and paving services and has 1,875 employees.
Preferred Materials is a regional supplier of building materials and paving services and has 1,875 employees.
1st Place
Innovation Award out of 47,000 employees
300%
Increase in communication engagement
48 Sites
Connected Through one Mobile App
Custom Mobile App for Communicating with Employees
1
Preferred Materials’ mobile app fulfilled multiple customized functions — serving as a benefits and personnel information hub, with an easy to use dashboard for administrators to control communication and send targeted messages directly to users phones.
2
We conducted a one-hour tutorial that enabled Preferred Materials managers to understand the dashboard.
3
Early success story: Communicating with a push notification to employees regarding plant closures due to Hurricane Irma.
THE RESULTS
OTV Helped Preferred Materials Reach 81% of Employees Compared to 20% Before Implementing their Mobile Communication App.
OTV Helped Preferred Materials Reach 81% of Employees Compared to 20% Before Implementing their Mobile Communication App.
Our solution App provides a 24/7 information hub for employees at the touch of their phone. Push notifications from the Preferred Materials mobile app help the company to expedite sending information to their employees. As noted by Deborah Vega-Hofmann, the Senior Director of Marketing and Communication for the company, “HR has been able to get their time back. And we get fantastic information from the analytics.”
